ZZAND Kinetic Sand
COMMERCIAL · US RETAIL
ZZAND Kinetic Sand
COMMERCIAL · US RETAIL
ZZAND Kinetic Sand
COMMERCIAL · US RETAIL
YEAR: Q4 2021
CLIENT: Creative Kids (ZZAND)
ROLE: Director · DP · Colorist
FORMAT: Retail Commercial · Big-Screen Loop + E-commerce
YEAR: Q4 2021
CLIENT: Creative Kids (ZZAND)
ROLE: Director · DP · Colorist
FORMAT: Retail Commercial · Big-Screen Loop + E-commerce
A vivid, fast-cut commercial for ZZAND kinetic sand — all hands, color, and texture, no faces. Built to mesmerize on the biggest screen in one of America's largest malls.
A vivid, fast-cut commercial for ZZAND kinetic sand — all hands, color, and texture, no faces. Built to mesmerize on the biggest screen in one of America's largest malls.
This one lives in the senses. Tight close-ups of kinetic sand stretching, cutting, pouring, crumbling — every satisfying property of the product, captured in rich, tactile detail. Beautiful hands, vivid colors, constant motion. No faces, no dialogue: just the hypnotic, oddly-satisfying pull of the material itself.
The goal was pure desire through texture. A child sees the sand move and immediately wants their hands in it. Designed as a dynamic, looping spectacle — equally at home on a giant retail screen and in a fast-scrolling e-commerce feed.
This one lives in the senses. Tight close-ups of kinetic sand stretching, cutting, pouring, crumbling — every satisfying property of the product, captured in rich, tactile detail. Beautiful hands, vivid colors, constant motion. No faces, no dialogue: just the hypnotic, oddly-satisfying pull of the material itself.
The goal was pure desire through texture. A child sees the sand move and immediately wants their hands in it. Designed as a dynamic, looping spectacle — equally at home on a giant retail screen and in a fast-scrolling e-commerce feed.
I led the creative and visual direction end to end — concept, direction, cinematography, and color — engineering the whole spot around macro detail so every grain, stretch, and color read crisp and rich on screen. The campaign ran as a big-screen loop on the top display of one of the largest malls in the United States, on Manhattan, and rolled out across e-commerce.
EUGENE STADOLNIK
EUGENE STADOLNIK
Director · DP · Colorist
get in touch
" I don't make toy ads — I build little worlds kids want to live in."
Open for commercial direction, creative partnerships, and ongoing collaboration with kids & toy brands. .
Whether you need a director to helm a launch, or an end-to-end engine to take a concept from idea to screen — let's talk
get in touch
" I don't make toy ads — I build little worlds
kids want to live in."
Open for commercial direction,
creative partnerships,
and ongoing collaboration
with kids & toy brands.
Whether you need a director to helm a launch,
or an end-to-end engine
to take a concept from idea to screen —
let's talk.
get in touch
" I don't make toy ads — I build little worlds kids want to live in."
Open for commercial direction, creative partnerships, and ongoing collaboration with kids & toy brands. .
Whether you need a director to helm a launch, or an end-to-end engine to take a concept from idea to screen — let's talk